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Green Goldfish - 15 Ways to Drive Engagement & Reinforce Culture

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Employees are the key drivers of customer experience and an engaged workplace can be a competitive differentiator. This session will discuss 15 ways human resource professionals can use a green goldfish (signature added value) to drive engagement and reinforce a strong positive culture, such as onboarding, team building, flexibility, recognition and empowerment. The keynote will feature cutting edge examples from the Green Goldfish Project, a crowd sourcing effort that features over 1,001 case studies from leading companies.


Stan Phelps - 9 INCH marketing

Stan Phelps is the Founder and Chief Measurement Officer of 9 INCH marketing, an organization that inspires leaders to think differently about their most important stakeholders. Helping brands win the hearts of employees and customers through a groundbreaking concept called The Goldfish Rule.

Stan is the author of the Amazon Best-Seller, What’s Your Purple Goldfish – 12 Ways to Win Customers and Influence Word of Mouth. The book is based on the Purple Goldfish Project, a crowd sourcing effort that collected over a thousand examples of signature added value. The book provides 12 practical strategies for winning the hearts of customers and influencing positive word of mouth.

He is also the author of What’s Your Green Goldfish – Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture. Green Goldfish examines the importance of employee engagement. The book showcases 15 ways to increase engagement, finding signature ways to reinforce the culture of the organization.

Since 2008, Stan’s insights have been featured on leading sites such as Customer Think, Business2Community, MENG Blend, and Switch & Shift. Prior to founding 9 INCH, Stan held leadership positions at IMG, adidas, and the PGA of America. He also spent 7+ years as Chief Solutions Officer at Synergy, an award winning experiential marketing agency. At Synergy, Stan helped create larger than life brand experiences for brands such as KFC, M&M’s, Starbucks and organizations such as NASCAR, MLS, and the USTA. These programs, although successful, weren’t scalable or sustainable.

Stan received a B.S. in Marketing and Human Resources from Marist College, a J.D./M.B.A. from Villanova University and a certificate for Achieving Breakthrough Service from Harvard Business School. He has worked as an adjunct professor of marketing at NYU and Manhattanville College. He serves on the Advisory Board for Special Spectators and as a member of the marketing committee for the Ronald McDonald House of Durham. Stan lives in Cary, NC with his wife Jennifer, and their two boys Thomas & James.